Who’s saying what about your organization, when, where and why?
Social Media Monitoring is all about listening to online conversations about a brand, company, product or an issue. Whether it’s Facebook, Twitter, Blogs or Discussion Forums, the key is to listen. Monitoring tools include Google Blog search, BlogPulse, BoardReader and Board Tracker. Check out this extensive list of Social Media Monitoring Solutions.
So why monitor what your customers are saying about you online? You can enhance your product, uncover potential issues and crises, address misconceptions about your product/brand, and tailor your communication strategy accordingly.
Apple just released its iPad yesterday and already there are numerous customer and expert reviews online. In time, customers are likely to employ diverse social media channels to share their experience with this revolutionary technology. If it isn’t already doing so, Apple needs to start monitoring online conversations about the iPad and gear up to troubleshoot and address potential criticisms.
I’d like to hear your thoughts about social media monitoring. How effective do you think it is and is there potential for growth in this area? : )
