Who’s saying what about your organization, when, where and why?
Social Media Monitoring is all about listening to online conversations about a brand, company, product or an issue. Whether it’s Facebook, Twitter, Blogs or Discussion Forums, the key is to listen. Monitoring tools include Google Blog search, BlogPulse, BoardReader and Board Tracker. Check out this extensive list of Social Media Monitoring Solutions.
So why monitor what your customers are saying about you online? You can enhance your product, uncover potential issues and crises, address misconceptions about your product/brand, and tailor your communication strategy accordingly.
Apple just released its iPad yesterday and already there are numerous customer and expert reviews online. In time, customers are likely to employ diverse social media channels to share their experience with this revolutionary technology. If it isn’t already doing so, Apple needs to start monitoring online conversations about the iPad and gear up to troubleshoot and address potential criticisms.
I’d like to hear your thoughts about social media monitoring. How effective do you think it is and is there potential for growth in this area? : )
As the number of social media conversations grows, the need for social media monitoring services and tools will expand as well. For many people, free tools will do the job, while companies looking for more sophisticated, robust and feature-rich services will gravitate to premium services.
ReplyDeletecheers, Mark
Mark Evans
Director of Communications
Sysomos Inc.
@sysomos
Thank you for your insights, Mr. Evans. I do agree that with time, more and more companies will engage external services to provide them with sophisticated data that free tools cannot. I especially value your comments since they come from an expert in the field. I'd be interested to hear more of your thoughts since your company, Sysomos is redefining social media analytics by giving corporations the intelligence and insight needed to make smarter business and strategic decisions.
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