Ever ask yourself these questions: Who is visiting my website? What are they looking at? How long do they stay on my website? Why are they leaving my website?
Answer: It’s time to conduct web analytics.
Web analytics is the measurement and analysis of online data for understanding and optimizing web usage. As PR Practitioners, we can employ a broad range of web analytic tools for measuring indicators like website traffic, the length of time visitors stay on a website, the type of content they click on, and the type of keywords which can give your organization the most return on investment.
There are several free tools available for conducting market research and measuring the success of your website like Google Analytics, GetClicky, 4Q, Woopra, Crazy Egg and Clicktale.
Check out this extensive list of social media monitoring tools and refer to my last blog post for more. Tool selection depends mostly on the kind of data one is looking for - qualitative or quantitative and what one wants to measure – Website Content? Website Traffic? Reasons for visitor drop-out? Bounce rate or the relevancy of home page? In fact, all of these website measurement tools can be applied to blogs and vlogs as well.
I'd like to hear your thoughts: If you have created a website/blog/vlog of your own, what would you be most interested to measure? : )
The Web analytics community is active and vibrant, full of intelligent, articulate practitioners who are willing to share their insights with the world for a fee and for free. Its been great to see more updates on this topic.
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Thanks again Lary, for your comments. Yes, I do agree that the web analytics community is made up of talented, vibrant people who have developed a broad range of tools for conducting market research and measuring the success of one's website. What would we do without them? : )
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