So you’ve started a corporate blog, regularly tweet and have an active Linked In account. What’s the next step? You want to know who’s subscribed to your blog, what’s the value of your tweet and who is connected to you on Linked In. The key question is: Have you made a difference to your organization using these social media outlets?
This is where social media metrics comes in. As a PR practitioner, it is critical to measure the impact of employing corporate blogs, twitter, Linked In and other social media tools. This gives us an idea of whether our time/resources spent online are indeed worthwhile.
Assessing social media performance is a task that should be done regularly and at intervals, rather than at the end of a campaign or initiative. Regular evaluation helps PR Practitioners stay on track with their overall purpose behind implementing these social media applications.
There are numerous (free) social media measurement tools available such as Twinfluence, Twittercounter, Twitalyzer, Technorati, Google Feedburner and Facebook Lexicon. In an earlier blog, I highlighted this comprehensive list of social media monitoring tools that I found extremely useful.
So what are your thoughts about these tools and how effective do you think they are?
I think the Twitter measurement tools are particularly interesting. Since measuring this media is still so new, there's no "right" way to do it, so there have been some really great takes on different things that can be measured.
ReplyDeleteThat's true Rachel. I too particularly enjoyed using the Twitter measurement tools like Twinfluence which measures a Twitter's influence. And the best thing is that there are so many free and basic tools available online that provide extensive information for laymen. : )
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